Game
Cube Interview
Nintendo
held a teleconference for journalists and Peter
Main and Jim Merrick were the two NOA execs answering
questions.
What type of interface between the
GBA and Gamecube?
It is a wired interface connecting from the
controller port on the front of the
Gamecube system to the game link connector on Game Boy.
Why no DVD-video support? How will
this impact your relationship with
Matsushita?
As Peter stated, our focus really to create the ultimate
gaming machine here.
It is not our goal to be a home multimedia appliance, and
in that context, a
DVD player. This 3-inch media we've selected is really
optimal for gameplay
for a number of reasons, not the least of which is
anti-piracy, which has been
rampant in this industry.
Matsushita has been a very close partner in the
development of both the disk
and the manufacturing technology for the disk. We have
announced
previously that we expect a hybrid device to be produced
by Matsushita at
some point downstream that is capable of functioning as
both a DVD player
and as a Gamecube video game console. But again, that is
at some point
downstream. We are really focusing on the core product
today, the
Gamecube.
The encryption technology used on
the discs?
Well certainly the physical size, being a 3-inch disc,
will prevent a lot of it, but
the specifics of our encryption technology, I think it
would not wise to discuss
it in great detail.
Was it developed by Matsushita, or
internally?
It was developed primarily by Matsushita, in connection
with Nintendo,
cogniciant of what our needs are in the video game
industry.
Will the modem, etc be available
alongside launch?
We expect to have most of the peripherals -- the broadband
adapter is
intended for future release. The modem, the digicard
adapter, there's a
digicard which provides for support for the standard flash
memory card, as
well as Nintendo's own Digicard and the Waveford wireless
controller will all be
available at launch.
The modem will be available at
launch?
That's correct.
Any server-based, online-specific
games?
Really not prepared to talk about our network strategy at
this point.
Development kits for the Cube -- How
many have gone out? How many by
end of calendar year?
There are a number of developers worldwide that have
access to
development tools for Gamecube today, and we're increasing
that number on
a daily basis, certainly there was a lot of interest was
shown today from the
trade and industry that was attending the...preshow today.
I think that in the
nearterm, we're going to have a tough time satisfying the
demand that we're
seeing, the enthusiastic support that we're seeing for
Gamecube, but we'll
continue to produce them at as high a rate as we can.
Are dev kits finalized?
The development kits are in a constant state of flux. We
recently reved the
tools for the N64, only about a month ago, so they're
always changing. The
tools that are available to developers today are fully
functional, and they are
able to complete game development. John, just to put
perspective on it,
there's over two dozen developers in possession of tools
at this point.
How many GBA units at launch?
Japan today announced that for the domestic market they
would launch with
1 million units the 1st thirty days. They also announced
that our production
capacity, which has been running at about 1.5 million a
month over the past
18 months or 2 years, would increase to 2.5 million a
month, and I would
expect that when we launch in the USA that number would
build to at least
that number being seen in the domestic market here.
Lead time for propietary disc vs.
normal CD-ROM's?
We can't be specific about that, but it's in the same
range.
Why no game demos?
We made a concious decision to, as I said in my remarks,
keep our cards
close to our chest. There's a lot of product that is well
advanced and we plan
to show those cards a lot closer to launch date. As you
know, it's a
competitive environment; We learned some lessons with
early demos of the
N64, and we'll be surprising the world as we come to
market.
The demos that were shown today were much more in the game
context, they
were not strict insolated technology demos.
The component issues -- Shortages?
Well, the most conspicious component issue that we've had
has been our
inability to satisfy the demand for Game Boy worldwide. As
Peter alluded to,
we're currently producing 1.5 million a month and
increasing that to 2.5 million
a month. We think we have these issues addressed. Our
partnership on
Gamecube and Game Boy Advance have been careful
partnerships with
long-term companies that we've worked with for years, in
NEC, Matsushita,
Sharp, and I think we're confident we're gonna be able to
deliver.
Any strategies to compete w/Xbox?
I think the key to our strategy is our absolute belief
that we are gonna bring
the very best software to market, which will drive the
ultimate success, so
whatever date our competitor chooses to arrive, we feel
with what is already
well under development and projects that are being
initiated, we are gonna
be well positioned to take on whoever is in the
marketplace at that point.
Buyer profile? Plus: Have Xbox specs
influenced Cube?
Your first question about demographics: the Game Boy
Advance will
obviously build on the very successful profile that we've
built and established
for Game Boy and Game Boy Color, and that probably is the
broadly demos
in the industry, with roughly a third, a third, a third,
12 and under, 13 to 18,
and 19+. And it also balances about 60/40 male to female
as contrasted with
an industry that is more like 80/20.
On Gamecube, well, the world assumed that the N64 had
trended somewhat
younger. We're in fact about 38% over the age of 18,
somewhat in contrast to
Sony which is just over 50% over the age of 18, with the
balance spread
equally between the middle two groups. We believe clearly
that building on
our successful franchises which are built on the nature
and quality of software
that we've brought to market is a very very strong
starting point, but I'd quickly
add to that that you'll be seeing more product positioned
against the teen
and adult groups at time of launch with the Gamecube than
certainly was the
case with the N64, enhance a broader demo distribution on
that product.
Your question about altering the specs, this project has
been under
development for approximentally 5 years. The specs did not
alter; We've had
a clearcut commitment from day one that that this was
gonna be a purely a
gaming device. Other people may look to it as a licensing
opportunity for
broader application, but we were gonna engineer it against
purely a gaming
device, and building upon the tremendous learning we've
done over the 8-bit,
16-bit, and 64-bit experiences, we think we've delivered
that in spades, and
now let it be up to the rest of the world, who are
deciding to only partially
focus on gaming, while creating devices designed to do
many other things, to
in fact compete with us in the pure gaming arena.
Gaming profile follow-up: Has it
changed since N64?
The intent is that the demos will be, albeit it not 60/40
male female, could
more closely approximate a 40% 18+ and a balance split
between the other 2
groups. And that's a function of early adopters coming in,
and then of course
growing it with our traditional franchisers.
Wireless controller technology?
It's an RF technology, it's not infrared, the specific
frequency I'm not sure.
Demos follow-up: How can Gamecube
stack up to PS2?
First of all, I think that the assumption that PS2 has
been a runaway success
since its launch is a misconception. While it has sold
approximentally 3 million
pieces of hardware, only 50% of the hardware sold has yet
to see one game
sold against it as it is being marketed as a DVD player in
this marketplace.
Our focus again is on a pure gaming machine - Those kind
of results in this
market over the 5 months since launch are not impressive
in the game
market, so we believe again that software will determine
the ultimate winner,
be it Sony, Microsoft, Sega, or Nintendo, and we are
absolutely convinced
that the developer-friendly, and importantly
gamer-friendly, nature of our
architecture, is going to stand up to any of those with
our tremendous history
of understanding what it takes to create and execute a
solid gaming product.
Will you lose some traction calling
it Gamecube, after the Dolphin
attachment?
No, we don't, we've historically used a codenamed
throughout the
development process and now the critical marketing job is
to build a
personality around Gamecube, which very appropriately
describes what it is,
what it looks like, and what it's intended to do, and that
personality will
emminate from the phenomenal lineups of software that will
be supportive of
it. So, Dolphin clearly was a codename, Gamecube will be
the real name and
will build its personality very quickly.
Modem packed-in/included with
system?
I don't believe that's the intent at this moment.
Will GB/GBC be supported in the
future?
Yes, very important aspect, and building on that 100
million plus units that
we've sold for Game Boy and Game Boy Color there is full
backward
compatiability, and as for the future of the older
platforms, time will tell: We
certainly will be supporting Game Boy Color for the
forseeable future and all
those libraries will be transferable to Game Boy Advance.
Are there new genres
to come out of GBA/Cube linkups? (1st parties)
I think that the conventional genre -- action/adventure,
sports, racing -- will
continue to attract very very strong followings, the
presentation on Gamecube
and Game Boy Advance, by virtue of the architecture, we
believe will be more
compelling. Our activities over the past couple of years
in developing
modifications of genres, best exemplified by the Pokemon
family, I think you
can expect to see more of. But the whole aspect of
connecting them together
or using Game Boy Advance as a controller on Nintendo
Gamecube, this is
really building very agressively on the multiplayer aspect
that has been a very
very key part of our business over the past few years, and
why four ports are
built into the unit, and I think you can get your mind
around the multiplayer
aspect of it more so than brand-new genres, John.
1st party market share on software
to be different?
That's difficult to answer at the moment. First and second
party certainly will
probably be out of the chute a little faster than the full
complement of third
party developers that we expect, but we are really excited
with the
tremendous level expression of interest by developers
around the world on
both these platforms, and in followup to launch we'll see
probably more
third-party support than we've seen the past few years.
Do you expect a slow start for
Japanese developers on Cube?
I think that third-party developers generally, both in
Japan and elsewhere in
the world, will be into these platforms faster than was
the case with N64.
To expand on that a little bit John, it really supports
one of our key design
effectives on Gamecube was to create a developer-friendly
environment,
something that is fast and efficient to develop software
for, and we think
we've accomplished that on GBA and Gamecube, and the
developers who
have access to tools have supported that notion.
The API?
Like the rest of the machine, it is purpose-built for
video gaming, it is not a
standard per se, but it is not particularly unique either,
it is relatively easy to
move your code over from other API's.
Can you use TV to display GBA when
handheld is plugged into Cube?
It's technically possible, it's something that you see
even on Pokemon
Stadium on N64, when you plug in your Pokemon Red or Blue
into transfer
pak or on Pokemon Stadium, it's technically possible but
I'm not sure if that's
a design objective for it at this point. I wouldn't
presume to predict what some
of our game designers might do with this technology
downstream.
So you didn't design it for possible
multiplayer games for GBA around a
TV?
I'm not quite sure I follow your question; You can play a
multiplayer game
using Game Boy Advance as the controller for Gamecube but
it would be a
Gamecube game you are playing. The Game Boy Advance, we
are marketing
it with a cable that allows you to connect up to 4 Game
Boy Advance's
together so that you can play up to 4 players head-to-head
on Game Boy
Advance.
Can we assume that royalties will be
comparible to Sony and
Microsoft's?
On the licensing side, we are not really prepared to
disclose the business
model on that. We have said that we'll be competitive, I
guess we'll have to
see that as we move downstread.
Will there be any wireless
capabilities to let GBA's communicate
w/eachother?
To answer your wireless question, we have announced an
infrared adapter
for Game Boy Advance to provide infrared connectivity, and
we are looking
into all sorts of alternatives. Shown here today at the
preview show was the
mobile Game Boy adapter that allows you to connect Game
Boy Color to
wireless phones here in Japan, and I think that's really
the tip of the iceberg
of the sort of things we might be able to do with Game Boy
Advance.
How much N64 support after Cube's
release?
I think we look back to SNES following the launch of N64,
we sold in the
month following the launch of N64 about another million
pieces of hardware
and 5 or 6 million pieces of software, brand-new software,
another I think
you'll see an overlap probably in the 12 to 18 month
range, that would be
repeated again.
Can we expect mainly third-party
support at launch?
Well I think it remains to be seen, we're a ways out from
the launch, I think
there is every possbility that third-parties would have
titles available at launch.
There is nothing to preclude them from doing so.
Is Square back on board?
-pause- We're interested in all third-parties, and I'd
like to leave it at that.
Will the mobile system be released
in the USA?
The mobile Game Boy adapter being shown here today
actually is working
with Game Boy Color and will also work with Game Boy
Advance downstream.
That technology is based on some of the unique cellular
phone technology
available here in Japan. PHF, personal handyphone, and
J-phone
technology. We are looking into ways to bring that
capability to North
American and European markets. It's a little bit more of a
difficult problem, we
have more widely dispersed population centers and many
more variety
telecommunications, it's a little bit tougher outside the
Japanese market but
we are looking into it.
Is there a propietary adapter port
built into GBA?
It is an enhanced version of the game link that's been
available on Game
Boy.
Why no backward compatibility with
Gamecube/N64?
We've obviously changed media with Gamecube, and this
defacto prevents
that from occring. Historically, if we move from 8 to 16
and 16 to 64, while we
also did stay with the same media, the challenge was
delivering anything new
to the consumer by way of game enhancement, which is very
difficult to do if
not impossible. So in this case, the change in media
absolutely prevents this
from being a possibility.
Gamecube specs: Audio format? Do you
support HDTV, Digital TV?
The digital audio support, Dolby surround as is available
on the audio output,
the digital output for video, you are correct, this cable
is for the Japanese
market, D standard.
What is the video output of the
Gamecube?
Most of the games will probably run at a 640x480
resolution, which is a good
compromise between PAL and NTSC.
Is the Cube only available in
purple?
It was shown today in 5 different colors; The launch
colors are still to be
determined.
What prompted Nintendo to feature
wireless controller technology?
Well, I think it's a maturation of the technology, it's
something that I think a lot
of people have always desired to have a wireless
controller but there have
been issues with the wireless tech that had been available
previously. So we
just reached a point in which that technology had matured
enough where
Nintendo was willing to put our brand on it.
Is it correct that
in many of the demos shown at the press conference, the
Nintendo staff used the wireless controller?
Yes, that's correct.
Price point for the Cube? Minimum #
of launch titles?
We have not announced the Gamecube price, either in Japan
or other
markets. We announced that those would be made available
closer to launch
date. Again, a competitive issue.
And number of titles, I think there was an announcement
that it was a
minimum of five, and it was an expectation that it would
be higher than that.
Any plans for an expansion pak
upgrade for Cube, a la N64?
Well, we've left our options open for that. First, we have
first the Digicard slot
that provides more for the game saving data, but more than
that, using the
SD card adapter which allows us to interface with other
devices that use this
SD flash memory card -- cellular phones, digital cameras,
digital music
devices, etc. There are also two high speed serial ports
and a high speed
parallel port so we really have left our options open on
this.
Marketing support vs Xbox?
The commentary from Microsoft is approximentally $500
million over the 18
months following launch. Nintendo currently spends
something in excess of
$400 million a year around the world in marketing existing
systems, so that is
not an outrageous number, it's reflective of the kind of
business this is.
You expect that you'd be very
competitive with others?
I believe we will be, yes.
On the GBA, any plans for a calendar
or other PDA functions?
Well, it's an intriguing possibility. We've looked into a
lot of ideas like that in
products in the future, I think this is a very
powerful...16mhz, 32bit processor
and it would allow us to explore a number of other
functionalities but currently
were are focusing on our core expertise which is gaming.
Is there static
memory in the GBA? (Can I store things permenantly?)
Not within the device itself, that would be in the
cartridge because the
requirement for that is dependent on the particular game.
Hacking expectations?
...I really can't comment on that at this moment. The
systems are intended for
development by authorized developers, provisions have been
built into them
for those considerations, the counterfeiting aspect was
obviously a very very
key consideration in our selection of the media for
Gamecube and, without
getting into technical detail which I'm incapable of
doing, will assure you that
these are obviously propietary considerations that are
absolutely part of both
systems.
Will there be room for hobbyists?
That is not the intent of the system. It's a closed
architecture. It has not been
created to support that activity.
How will the modem connect?
It plugs into the bottom of the Cube.
So it's a propietary connection for
the modem?
I believe it is, yes.
Controller design: Force feedback,
analog, etc?
It does have the rumble pak built into it, in terms of
number of buttons relative
to N64...(Audio quality goes way downhill.)
Will the camera stick be
specifically for the camera?
Yes, it's the intent, but again it will be the assumption
of how the developers
take advantage of that.
Thank you everybody, we appreciate
your interest. The Nintendo site will be
updated this evening and again tomorrow, so visit it at www.nintendo.com.
We appreciate your
questions and
look forward to providing you with more information in the
days ahead.
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