Strategic Management Cases for Presentation Spring,1999
( Full Case Analysis team-written and oral 100 points)
between 4 March and 29 April
and cases on exams. It is anticipated that Team case presentations will take place on tuesdays at 10:10 and thursdays starting at 9:30 and/or 10:10 AM to allow 10 minutes set up for video taping setup and presentation setup. Arrangements for the video taping schedule is now made per this schedule. Your presentations may be presented using power point, overhead transparencies, charts or other use of media. Sign in on board as you set up.. Have executive summaries for all hands before you start your preentation. If you swap dates with another team inform your professor in order to keep our schedule accurate.
Cases

3� NTN Comm(20 points)..all hands individual report -part of Exam 1...Write a case Analysis
on the strategic alternatives for Pat,Dan and Don on two technologies,either cable,telephone,on-line,satellite, or wirless comm
Discuss the Marketing Niche legal issues in light of target markets and new products
What do the Financial Statements tell you about this firms health and profitability?
What do you recommend?

6 � Microsoft...Tou,Nickand Jim......15 April(second presentation of the day)(confirmed)
7 � AOL...jenny,sue......8,April(confirmed and completed)
8 � Amazon.com...David,Susan......15 April(first presentationof the day)
9 � KFC...Brian,Sasha,Katie, and Kyle......22 April(confirmed)10:10 am,second presentation of the day.
13 Tootsie Roll...Ann,Joy,and Tim......25 March(confirmed and completed)
11 Starbucks(30 points)..all hands individual report- part of final exam
Answer the following questions (6 points each)(due by May 11,3pm,621 P.T.):
1. Discuss 3 attractive and 3 unattractive features of the specialty coffee/coffee-house industry?
2. Discuss the Industry Structure in light of Porter's five forces.
3. Discuss Starbucks 3 sources of competitive advantage and are they sustainable?
4.Discuss how Starbucks can keep its market share, given the rapid entry of new competitors?
5.Discuss 3 advantages and 3 disadvantages of Starbucks' degree of vertical integration and channel expansion.

21 Nat. Bicycle Ind. Co(20 points)....all hands, individual report- part of Exam 2 on 8 April Write a typed report on the following:
1. Identify and evaluate the strategy adopted by NBIC.
2. What are the potential Benefits and Costs associated wtith implementing Mass Customization?
3. What recommendation do you have for the managing director?

24 Harley Davidson...Bridget,Adam,Becky and kelly......29 April,10:10 am ,second presentation of the day.
26 Walt Disney...Dana, Misty.....22 April,9:30 am,(confirmed) ,first presentation of the day
28 Blockbuster...Stacey,Carne......13 April
30 Viacom...Matt,Shannan, and Mark......20 April
10. Ben and Jerry's...Angela,Blake, and jody. ......29 April,9:30 am(confirmed),first presentation of the day.

Exam 1 prep
Exam 2 Prep
Journal #1-typed due 15 April (See Exam 2 prep for journal #1 Assignments)
Last updated 14 April,1999