Really Bad Media
By James Grahn
Do the lesser works our culture produces serve a purpose?
 In Brave New World, the perceived attitude of the author is one of disgust.   The main character is appalled by the ‘feelies,’ which barely have a plot at all.   Really bad media is held at a distance; it is something to be abhorred.   Huxley sees no redeeming qualities.
  This is a completely valid view of bad media.   It does constitute a complete waste of time.   Why spend your time watching Xena: Warrior Princess when you could be watching Hamlet?   And it is, on some level, also vaguely evil.   The youth of the world today are being raised on absolute tripe like Power Rangers.   ‘T’NBC also reeks of a mockingly evil intent to destroy budding minds and fill the void meant for knowledge with mindless gossip, endlessly clichéd ‘moral lessons,’ and absolutely pointless drivel they believe is the only things teens can relate to.
 Which brings me to one of the reasons I’m writing this essay on bad media: there’s so much of it.   Children’s programming is an easy target.   Disney’s Saturday morning lineup has probably caused countless cases of attention deficit disorder.   While there are a few shows of true merit (Beast Wars and Looney Toons come to mind; both contain the occasional Shakespearean quote and they both have complex storyline, though Looney Toons might be a bit formulaic), bad media is the rule.
 So other than wasting time, other than being a corruptive leech on our society, other than assisting the decay of the hearts and minds of our youth, what effects does really bad media have on our society?   Are there any redeeming qualities?
 The Gernsback Continuum, by William Gibson, argues this point.   In this story, really bad media is a force for good; it drags the main character back into sanity.   Bad media is a tool for batting down overactive imaginations; it’s a way of putting a stranglehold upon the mass unconsciousness which would drive us mad and show us things which are not possible.
 There’s a mad sense to this; Jerry Springer to dispel those lingering semiotic ghosts that drift into your mind, a little Cleopatra 2525 to end disturbing flashes of the futility of life.   There’s something about bad media that brings this to reality.   Watching rednecks get abducted by UFOs can somehow end the Byzantine machinations of the right brain (always the more troublesome lobe).   It so utterly decimates all suspension of disbelief that the user is dragged back into a more practical viewpoint of the world.
There’s also a certain value the intellectual mind can extract; while watching something of genuinely loathsome quality, your problems can be replaced by the authors.   The realization that you could pen a plot more worthy of a screen then an actual screenwriter churned out is an utterly fulfilling one.   By probing every flaw of a show, by creating your own running critique of say, you can learn just what to avoid should you ever put pen to paper.
Getting to know the worse products of our culture also enhances your appreciation for the better.   In order to have knowledge of good, you must also know evil; it’s all in the same apple.
So next time you’re contemplating the sheer ludicracy of closed captioning Baywatch, don't change the channel, twist the filth to your own purposes.
 

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