This page is a tribue to great design...
Here you will find the type of designs that will bring us in to the 21st century.


Powerful and compact, the form arches low over the big wheels. This is perfect economy of line. Take anything away and you damage the design. Add anything and you encumber it. The short overhangs, the full, sensuous curves, the equilibrium of proportion - everything contributes to the powerful effect. Agile and dynamic, the TT is pure mobility. A car that compels emotion.

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You can explore the world in a TT. But the TT is also a fascinating world in itself to explore. Within and without, it offers a wealth of details to discover. And delight is not only visual. When you swivel the vents, grasp the gear lever, feel the handles, you'll remember how important the sense of touch can be.

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For those who are interested by design or simply attracted by new concepts, the Ora-Īto name is about to become a reference in this field. Especially when you know that the Eponyme studio was created only in 1998 and that Ito its initiator is only 21 years old. The myth surrounding Ito is still to be unvailed as his products have yet to be commercialized under the mysterious label. This growing success (a marathon of press articles all around the world, an increasing aura and frequent intrusions in the art world) is the result of an very unusual approach.

The multi-disciplinary Ora-Īto studio has been imagined as a global creation concept where design, graphic design and interior design projects can be developped. Among all these activities, the conception of objects and the developpment of their final look and shape using 3D and computer assisted imagery is certainly the most important. This line of products, presented under the Ora-Īto label, and branded as the "first virtual brand", is the best summary of Ora-Īto's spirit and style.


Read my special section about ora-ito here.


THOMSON multimedia's goal is to create appealing products that people will want to buy, will enjoy using and will want to buy again. Recognizing that technology alone is not enough to make the difference in today's marketplace, the company has leveraged the power of design to add value to its brands and products around the world. Its strategic focus is aims to achieve the right blend of art and functionality, and encompasses all visual identity elements from hardware aesthetics to packaging design.

Design plays a central role in helping THOMSON multimedia develop distinctive personalities for its brands worldwide, differentiating product lines to satisfy diverse consumers. This has led to a series of awards in the U.S. and Europe, including a Corporate Design Distinction Award from ID Magazine, an accolade given only once before, and the French Janus prize for industrial design. These and other awards were made not just for good-looking products, but for the overall coherence of the company's approach to brand identity.

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