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 ORDERTRUST LAUNCHES COMMERCE ADVANTAGE PROGRAM
Links Partners to Deliver Quick Time-to-Market Electronic Commerce Solutions
LOWELL, Mass., November 16, 1998
– OrderTrust, the leading order processing network, today launched its
Commerce Advantage Program, which enables technology providers, system integrators and
other electronic commerce service providers to leverage OrderTrust’s back-end order
processing infrastructure to deliver quick time-to-market electronic commerce solutions.
Through this program, OrderTrust allows Commerce Advantage Partners to expand their
offerings and deliver end-to-end electronic commerce solutions that enable more revenue
opportunities for their customers. Partners include DIGEX, Electronic Press Services Group
(EPSG), Hill Holliday Interactive, iCat Corporation, Integrated Information Systems (IIS)
and Open Market, Inc.
"The OrderTrust Commerce Advantage
Program brings together the providers of essential e-commerce products and services and
allows them to share knowledge, technology and market resources more easily," said
Jim Daniell, CEO of OrderTrust. "The key beneficiaries of this program are our
customers. By combining our partners' market-leading e-commerce solutions with
OrderTrust’s comprehensive back-end processing capabilities, they can offer a
world-class customer experience and instill the highest level of confidence when their
customers hit the ‘buy’ button."
Commerce Advantage Program Offerings
Partners are provided with a dedicated OrderTrust liaison
to help form strategic partnerships, provide critical sales training, generate
pre-qualified leads, promote joint marketing programs, and provide the overall support to
conduct e-commerce. The Commerce Advantage Program is comprised of segments for Technology
Partners, Referral Partners and Integration Partners, allowing partners to draw on each
other’s strengths and offer more options for e-commerce solutions to their customers.
Technology Partners
OrderTrust Technology Partners are companies with Internet
commerce applications, or order management, customer management, and financial management
solutions that complement OrderTrust’s services. Through the Technology Partner
Program, customers can connect to the OrderTrust order processing network and value-added
services through pre-configured OrderTrust Links for popular e-commerce systems including
iCat’s Electronic Commerce Suite, Microsoft’s Site Server 3.0, Commerce Edition
and Open Market’s TransactTM.
"As the leader in Internet commerce software, we are
always looking to help our customers solve the most complex e-commerce problems, including
accurately tracking customer activity across multiple channels and managing multiple
points of supply," said Jeff Bussgang, vice president of marketing, Open Market, Inc.
"As an OrderTrust Technology Partner, we are able to provide the marketplace an
integrated solution to these problems with our award-winning Transact software and
OrderTrust’s fully automated complex order management services."
Referral Partners
OrderTrust Referral Partners are a select group of ISPs,
Web-hosting companies, and Internet consultants who promote and market OrderTrust’s
services. The Referral Partner Program helps partners, such as DIGEX, support their direct
sales activities and strengthen their own channel partner programs with interactive
agencies, Web designers, and systems integrators.
"Because we host and manage billions of dollars in
mission-critical Internet business, our clients look to us to provide critical insight on
how to successfully conduct complex order transaction processing in the virtual
marketplace," said Bob London, vice president for marketing at DIGEX, an Intermedia
Communications Company. "Partnering with OrderTrust strengthens our relationships
with our clients by offering them transaction processing services that complement our
commerce solution offerings."
Integration Partners
OrderTrust Integration Partners are interactive agencies,
system integrators, and Web developers who integrate the merchant’s commerce site to
OrderTrust, extending the back-end order processing capabilities they offer to their
customers. OrderTrust makes it easy for partners to integrate to the OrderTrust order
processing network through a set of connectivity options. OrderTrust Developers’ ToolSet and LinkSet products enable
Integration Partners to establish connectivity to any custom application. Integration
Partners include Electronic Press Services Group (EPSG), Hill Holliday Interactive and
Integrated Information Systems (IIS).
"The Commerce Advantage Program is a natural extension
of our existing relationship, where we provided seamless integration with OrderTrust's
order processing network for SkyMall," said Brad Feinberg, manager of strategic
business at Integrated Information Systems, a provider of web-based and client/server
services headquartered in Tempe, Arizona. "This joint venture enables us to continue
to deliver customized technology solutions to meet our clients' end-to-end electronic
commerce needs."
Availability
Companies can apply for membership in the Commerce
Advantage Partner Program by completing an online application, or contacting OrderTrust at 1-800-254-3772.
About OrderTrust
OrderTrust, the leading order processing network, provides
services that allow merchants to access and support new sales channels, expand marketing
opportunities and develop relationships with strategic vendors. OrderTrust, privately held
and based in Lowell, MA, operates a fully redundant 7x24 network operations center with
complete failover capabilities. OrderTrust customers include SkyMall, Inc., 1-800-FLOWERS,
Inc., and other major Web retailers. For more information
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OrderTrust is a trademark of OrderTrust LLC. All
other names and trademarks are the properties of their respective owners.
OrderTrust Contacts:
Carrie Marino
Lois Paul & Partners
781-238-5734
[email protected] |