Have you noticed that, when a person thinks of buying a product, first s/he looks at its efficiency and second comes its looks. Even if it has very good efficiency but lacks good looks (design, beauty, e.t.c), then the person decides against buying it. In today's world where people day by day are going fashion conscious, whether it be for their own dress or for their mobile. LOOKS DO MATTER.
But -- This is also applied on people these days. Whether it be for a job or marriage. Professionals don't get a job if they lack personality and charisma. Ladies find it difficult to get married even if they are highly educated but not beautiful. Even ladies (especially those who are beautiful) don't like to get married with men who are not handsome (doesn't apply in many cases but is becoming common day by day).
Why is all this happening?? Reason--Our Society. The society we live in today has forgotten all to looks. Everything else comes second to looks. Even those who are actually not crazy about looks become so due their surroundings. It is not uncommon for a person to think - If I ear this dress would my friends or colleagues or anyone like it? or If I buy this car will all like the colour? and so on.
Though personal you may feel looks don't matter. But are you ready to buy stuff that don't matter. But are you ready to buy stuff that don't look good? Or employ a salesman who has no personality to speak of? Or Are ready to marry someone who is ugly (or even handicap)? Are you ready? Most of us are not. It is here that we lose.
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