ITC 525 - COMMERCE ON THE INFORMATION SUPERHIGHWAY
ASSIGNMENT 3
ANGUS YOUNG (STUDENT NUMBER 9091344)
CUSTOMER
RELATIONSHIP MARKETING ON THE INTERNET.
MARKETING
BUZZ OR STRATEGIC NECESSITY?
Integration of CRM Strategies with the Internet
- ABSTRACT
- BACKGROUND
WHAT
IS CRM?
INTEGRATION OF FRONT AND BACK OFFICE SYSTEMS
INTEGRATON OF CRM STRATEGIES WITH THE INTERNET
PRACTICAL EXAMPLES OF CRM STRATEGIES ON THE INTERNET
CONCLUSION
REFERENCES
Background..........(23 November 1999)