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William Wrigley moved to Chicago
in 1891, 29yrs old with ambition to start his own business. He decided to sell soap offering premiums of baking powder free with his products. He learnt that the baking powder was more popular than the soap, so he gave up the soap to sell baking powder!
In 1892 he had the brilliant idea to
offer two packets of chewing gum free with each can of baking powder. It was a big SUCCESS.
The chewing gum was more
popular than the baking powder, and he believed it had a potential for the future? |
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This first brands were LOTTA
GUM and VASSAR, then a year later JUICY FRUIT. He concentrated on a SPEARMINT flavour for his expansion in 1916.
The 1907 business slump forced
other companies to slash prices, Wrigley advertised extensively to gain more sales. His gum became the US favourite in 1901, so he produced PK Chewing Gum to his range of products. Factories opened in Australia in 1915 and England in 1927.
With WWII the US forces
overeseas spread the interest in gum, so much that by 1944, the entire production served US forces mostly abroad. Catch phrases at the time where " Got any gum, chum?". Today the company has sales of $1 billion per year. |
