Natex          Marketing Report 
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 Strategies and Planning: 
NATEX Enterprises Marketing Division set clear goals and implemented strategies to achieve them. We raised advertising expenditure to promote our "new" product to our target market, and hopefully gain an increased market share. Working closely with the operations and finance sector of NATEX, we began to raise the quality of the products offered. In context, for marketing this meant increasing after sales service, such as warranties and raising the quality of packaging. 
Sales personnel are extremely important at NATEX, as they are the ones who get our product to the public, via retailers. Therefore, our aim was to assure that each market (NSW, Inter-state, overseas), had an adequate number of sales staff who were effective and efficient. 
Naturally, the pricing of our product was a major issue for NATEX, and prices were only increased when we had just cause, such as increased quality. This was important so as not to deter our customers from buying our product. 

Strategies: 

- Increase sales through original and effective advertising 
- Increase the level quality packaging and after sales service 
- Ensuring that adequate sales staff are allocated, according to market growth / sales 
- Competitive pricing 
- Diversify, launching new service : National Exercise Network (a national gym membership) 
 

Justification for Decisions: 
Marketing has had to make a number of substantial decisions over the last two years of operations. 

Examples: 
- The raising of product quality in relation to packaging and after sales service; 
Marketing felt that there was a lack of after sales service within the company at the time of take-over. We decided to ask the public what they felt. Market research was conducted and the results showed two things were missing. Customers wanted : 
- longer and more comprehensive warranties 
- quicker and more personal after sales service 

Natex Enterprises responded immediately, and over the course of one year implemented strategies to change the the warranty and after sales service from that of a low standard (present at time of take over) to a greater then industry average of high, in both cases. During this time we made sure not to distance our customers with sharp price increases. 

- In the first year, marketing (in consultation with finance), increases advertising expenditure by almost 400%. We felt that this was essential in order  enhance our reputation in all markets and as a result of this, increase market share and profits. Our advertising campaign was original and humorous, just one of the reasons for our substantial growth in such a short period of time. 

- The economic growth in Australia has allowed Natex to take on additional sales representatives. They are vital to any business, and with more sales staff our product is more visible in the market and therefore we have greater sales, profit and market share which is what all businesses aim for, and is what we are achieving. 

  
Additional Information 

Marketing Process 

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