Break up your copy with exciting sub-headlines!
Sub-headlines catch the 'skimmers' and draws them into the body of your letter. Many people skim over page after page fast. They do it even faster on the Internet. If you have powerful sub-headlines throughout your letter one or more of them will catch these skimmers and draw them in.
Create your sub-headlines just like you do your main headline!
Certain Words Are Irresistible!
Bulleted Benefit Lists Create Buyers!
Create Action! - Appeal To The Subconscious!
The Rule of White Space!
Use Sub-Headlines to Catch Quick Readers!
The Strange Power of Command Copy!
Create Mental Movies In The Mind of Your Reader!
Educate - Inform & Sell More!
Explode Sales by Increasing Perceived Value!
The WIIFM Rule!
The Power of Someone Else "Blowing Your Horn!"
Headlines - The Ad For the Ad!
Become The Person You Want To Influence!
Simple Words & Short Sentences Make Money!
Create Ideas In The Readers Mind!
The Power of Speaking With Authority!
Be Dramatic, Bold, Exciting!